The All New NOOK from Barnes and Noble

The All New NOOK from Barnes and Noble

May 27th, 2011

Timi Adesina

Barnes & Noble has announced earlier this week a brand new touch reader. This is an addition to the nook line up and is just being called The All-New NOOK. Its has an E-ink(R) Pearl display, and runs Android 2.1. It is WI-FI capable and has the best battery life the NOOK line up has seen. It can last as long as two months on a single charge! The NOOK has a new design with being ultra-light and thin, but still has it’s simplified one “n” button. Here is some more info from Barnes and Noble.

Pre-Order for $139 in Time for Father’s Day and Summer Reading

New York, New York – May 24, 2011 – Barnes & Noble, Inc. (NYSE: BKS), the world’s largest bookseller, today expanded its bestselling digital reading offering with the All-New NOOK, The Simple Touch Reader. With a full touchscreen, NOOK™ features record-setting, extra-long battery life on the easiest-to-use, ultra-light, portable 6-inch eReader with the most-advanced E Ink Pearl display, and the world’s largest bookstore available by Wi-Fi®. Now available for pre-order at www.nook.com and at Barnes & Noble stores for just $139, NOOK will begin shipping on or about June 10. Barnes & Noble adds the All-New NOOK, a significant leap forward in the dedicated eReader category, to a product line that includes the bestselling NOOK Color™, the only Reader’s Tablet™. Based on the success of the NOOK product line, combined with focus on the absolute best reading experience, Barnes & Noble now claims more than 25 percent of the digital book market – just 18 months after launching NOOK 1st Edition™.

I think the best point about this new version of Nook would be it its price point at $139 which makes it affordable to the masses. I also like all the new ereaders coming out. This new NOOK is in direct competition with the Amazon Kindle wifi only version which is also priced at $139. As well as the new Kobo Touch Screen that was announced earlier this week.

What do you think about the new Nook? Do you like it and plan on buying it?